The programme consists of a technical qualification including core content and an occupational specialism, alongside a high-quality industry placement.

The core content focuses on your knowledge and understanding of the business environment to include business ethics, the principles of marketing and sales, the principles of procurement, sustainability in business, project management methods and tools, legislation and regulations in marketing, sales and procurement, the communication tools within the marketing sector, an awareness of digital and emerging technology, digital transformation and digital tools, and its impact on the business environment.

In the second year, your studies will focus on the specialist content, ensuring you further develop the knowledge and skills necessary to achieve the level of competence needed to enter employment in your chosen field.