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Foundation Art & Design students collaborate on project to develop Salisbury’s visual identity


Wiltshire College & University Centre students are collaborating with leading organisations to develop Salisbury’s visual identity.

Foundation Art & Design students from the Salisbury campus took to the city’s streets in November to find inspiration for their designs and those ideas taken forward will work alongside international brand consultancy specialist, Heavenly.

The project, led by VisitWiltshire, has support and input from Salisbury BID, Salisbury City Council, Swindon and Wiltshire Local Enterprise Partnership (SWLEP), Wiltshire Council, Salisbury Cathedral, Salisbury Chamber of Commerce, Salisbury Journal, and Salisbury Purple Flag/Night-time Economy Group.

Amanda Snowe, project manager at VisitWiltshire, said: “We were clear that we wanted any new visual identity or marque for the city to have true local provenance and as we developed the competitive positioning for Salisbury, the need to give the young people of the city a stake in its future became clear."

Roger Pride, managing partner of Heavenly, said: "We are pleased to be able to continue working with the Salisbury team and the city of which we are so fond.

"Salisbury is a blend of tradition and originality, therefore we felt the need to come up with an original way of developing the new identity which is why we partnered with Wiltshire College and University Centre.”

Tracey Bullen, is head of Creative Arts at Wiltshire College & University Centre.

She said: “We are very excited to be working on this project and delighted with the opportunity it gives our Creative Arts students to gain real world experience, considering a live design brief and working closely with a prestigious agency."

Salisbury's refreshed focus on branding was first announced earlier this year, with project leaders wanting to use the city's traditional and original themes as part of the brand's revival.

The College offers its renowned Foundation Art & Design courses at its Salisbury and Trowbridge campuses. If you would like more information, why not come along to our next open events in January click here .

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