Exploring Marketing and Packaging’s Role in My Generation’s Consumerism During the Pandemic
My project’s title is “Exploring Marketing and Packaging’s Role in My Generation’s Consumerism During the Pandemic”. I researched lockdown spending and its correlation with mental health, and explored these ideas through print, Photoshop and 3D mockups. I aimed for my project to be brutally honest, deconstructing consumerism through irony and humour.
