Business Studies students from Wiltshire College Trowbridge were sent to the dungeons as part of a pilot project helping them to discover how to become an entrepreneur.
The Level 3 students braved three judges at Trowbridge Town Hall on Thursday 15th June, as they tried to convince them that their product could be the next big craze.
Jordan Daykin, MD of Gripit and best known for being the youngest ever entrepreneur to bag an investment in the TV series Dragon's Den, Office Evolution Director, Steve Davis and Bev Glover MD of Whitehorse Employment, were all delighted to listen to the students presentations, asking them questions and making sure they had done their research!
The pilot scheme was organised by GOFISH, a Trowbridge organisation set up to motivate, prepare and develop young people in business and the world of work.
Students from the Trowbridge campus have taken part in workshops throughout the year to prepare them.
In addition to the skills they have learned at college, the workshops focussed on management, business plans, marketing, negotiating, teamwork and leadership with specific relation to their product idea.
At the start of the project, each group was given an empty plastic jar with a lid, the ideas generated for a unique use of the jar varied from an egg separator to personalised gifts.
Dylan Coine, the first to meet the judges, admitted to feeling quite nervous.
The 19 year old said: "I am quite confident and don't mind talking in front of people, but it was nerve-wracking presenting in front of successful business men and women like the judges".
“I wouldn’t change anything though and felt that my idea for a treasure hunt was well received.
"I would produce chips to hide around Wiltshire and use social media to give out clues to find them.
“The chips would have codes on them which could then be inputted on an app, which I created and then the person with the most chips would win £250.”
He went on to say how much he had enjoyed being involved with the project and would like to set up his own videography company in the future, and that this, alongside the course had been invaluable.
Business lecturer Pippa Thomas said she felt very proud of the students that had taken part.
She said: "This has been a fantastic and exciting opportunity for our students and an interactive approach to gaining valuable work experience.
“All the students presenting were incredible and the judges said they were impressed at their pitches and products. I would like to thank the GOFISH team for all their time and efforts".
David Baker, founder of GOFISH and Chair of the Trowbridge Town team said: "Working with the students has been a fantastic opportunity for them to show how they could be a young entrepreneur in the future, they have risen to the challenge.
“Following the success of this, the entrepreneur programme is now going to be extended within the college.
“These young people are our future and we need to invest in them wherever we can.”
The three finalists who presented were extremely professional and well prepared.
The judges will return to Trowbridge Town Hall on July 25 for a special awards evening to announce the winner and present them with £250.
For more information about GOFish visit their Facebook page, www.facebook.com/GoFishTeam/.